It seems Apple and Philips had "conspired".
As recently reported yesterday, Philips opening up the intelligent LED Bulb Hue iOS SDK, Apple released the latest iPhone 5 ads for this bulb "Brilliant".
As just reported yesterday, Philips is opening up the the the intelligent LED bulb Hue iOS SDK (details), today Apple released the latest iPhone 5 ads for this bulb "Brilliant" increase the awareness of consumers of the iPhone 5
Also help their allies behind publicity, after all, this bulb is currently Apple's official retail sale.
In addition to the demonstrated control of Hue energy-saving lamps, Apple is still advertising introduced by Starbucks application Passbook characteristics, as well as remote control application MyScript calculator.
"Brilliant" At the same time. Apple released another and "Discover", the protagonist is the same the iPhone 5, two ads are based on earlier iPad "Alive" and "Together" manifestations.
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